How to Make Google Ads Work for Your Small Business

For most small businesses, Search Campaigns on Google Ads are the best starting point of online advertising. Ads target users who are actively typing specific queries into Google that are relevant to your business. How your ads are structured plays a big role in how they will perform. Take note of the following when considering running Google Ads:

Keyword Choice: 

• Focus on high-intent keywords rather than broad research terms.

• Match Types: Use phrase and exact match types to prevent your ads from showing for irrelevant searches.

• Negative Keywords: Routinely add negative keywords to stop wasting ad spend. 

Conversion Tracking

You can set up tracking for:

• Phone calls from your ads or website

• Form submissions or quote requests

• Online purchases or cart checkouts

Optimize Your Landing Page

Your ad only gets you a click, but your landing page gets you the customer. 

• Ensure the page loads incredibly fast.

• The content on your landing page should match what you are advertising.

• Make the Call to Action (CTA) clear and easy to follow.