How We Optimize Ads for Success

At Pacific, we pride ourselves on providing a transparent service. There is no “secret formula” to our success, just due diligence. In order for your Google Ads to run successfully, we optimize the following and provide detailed reporting on:

• Conversion tracking attribution and review actual lead quality, not just platform conversions.

• Review Search Term Reports from Google, optimize and identify new keyword opportunities.

• Review spend by campaign, location, device, time of day, and service/product.

• Refresh weak ads and assets, and run A/B testing on current high performers.

• Review landing pages and make sure the message matches the search intent.

• For PMax, check search categories, asset group performance, audience signals, placements, and brand exclusions.

• Run tests to discover strengths or weaknesses of different approaches